Betano Creators: weekly briefs for six creators
Influencer marketing with gaming creators for Betano's promotions. I turned what the client asked for into briefs creators could actually use.
- Client
- Betano
- Period
- 2025 to 2026
- Type of work
- Influencer marketing
Results
- Almost 1 millionviews across the creators' streams, stories and reels from January to March 2026
Context
The project ran from October 2025 to October 2026 and ended with the executive order that shut down betting in Brazil. Throughout that time, the client's needs changed every week and each creator had their own way of talking.
What I did
- Client service
- Weekly content briefs for six influencers, based on Betano's requests
- Content suggestions for last-minute campaigns