Player1's social channels and original formats
The agency's own formats and, in 2024 and 2025, a free hand to rethink Player1's social channels.
- Client
- Player1
- Period
- 2022 to 2025
- Type of work
- Social strategy
Context
Original formats are where an agency shows what it can do without a client brief. When I got a free hand to rework the social channels, the bet was to trade reach for conversation: followers went down and engagement went up.
What I did
- Formats created with the team: Giro, Quintas do ABC, Play Scanner, MD5, 60FPN, De Olho em Tudo and Trending Topics
- Editorial lead for social media in 2024 and 2025
- Overall content calendar, with weekly informative memes produced by the social media team
- Partnership with TechTudo in 2025: collab posts about games and hardware, an initiative I proposed
Videos from this case
Primeiras impressões de RematchInstagram, 151 likesProductionHosting
25 anos de Counter-Strike: os melhores momentos do CS brasileiroInstagram, 194 likesProduction
Volta, Verdansk: o pedido pela era de ouro do WarzoneInstagram, 128 likesProduction
Chorar de ódio: o lolzeiro e o MundialInstagram, 874 likesScript