STU Street Gamers: skateboarding and games on the same ride
The gaming arm of STU, Brazil's skateboarding circuit: tournaments at ALMA Festival, Praça Duó recreated in Skater XL and a gameplay booth at STU São Paulo.
- Client
- STU / CBSK
- Period
- 2022 to 2024
- Type of work
- Activation and content
Context
Street Gamers brought together two street cultures that rarely talk. Activations ranged from a FIFA tournament in ALMA Festival's gaming area to a Skater XL map promoting STU Rio, plus Controle de Ouro, an influencer tournament backstage at another ALMA edition.
What I did
- Review of social content
- Coverage scripts for the activations
- Scripts for the segments connecting Player1 and event footage
- General production support on event days
- CBSK: coverage on ge and social promotion of the qualifier Player1 ran with DiversiGames for the first esports tournament of the World Skate Games, in Italy
Articles from this case
- Brasileiros conquistam ouro no 1º torneio de esports do World Skate Games
- World Skate Games: Brasil estará no 1º torneio de esports do Mundial de Skate
- Finais do STG Series no Alma Festival acontecem neste sábado
- ALMA Festival: Arena Street Gamers distribui acesso à área VIP
- STU Street Gamers recebe patrocínio da Oi para promover união da cultura de rua com os jogos
- Skater XL: Street Gamers reproduz Praça Duó; veja lançamento no ALMA Festival