What you don't see: PR, newsletter and archive
Managing PR agencies, the internal newsletter and the record of every event. The work that holds the rest together.
- Client
- Player1
- Period
- 2022 to 2026
- Type of work
- Internal communication and PR
Context
An agency that lives on events needs three things nobody sees: someone to coordinate the press, someone to tell the company what it is doing and someone to keep the memory of each event.
What I did
- In 2025, managing the PR agency vendors: press release planning, report data, copy approval and each step assigned to the right team
- Internal newsletters that explained the company's fronts to every team, with personal stories from colleagues and business topics
- Internal record of events, with everyone's phone footage gathered and organized into an archive
- Player1's point of contact with other events, which brought invitations to cover the Esports World Cup, Masters Paris and the VCT Americas final in Los Angeles