eFootball Carnival: three editions with legends on stage
eFootball's Carnival event three years in a row, with Cafu, Denilson and Bebeto. Stage script, press room and journalists' access to the legends.
- Client
- KONAMI / eFootball
- Period
- 2024 to 2026
- Type of work
- Event, stage and press
Context
Before it became an event, Carnival was already a story inside the game: Player1 was the first agency in the world to create custom content inside eFootball. From 2024 on, the activation got a stage, with a football legend, creators and press in the same place. Each edition had a different guest and the same challenge: journalists had to leave with a story to file and the community with a story to tell.
What I did
- Stage script for all three editions, aligned with KONAMI, including directly with KONAMI L.A. in 2024
- 2024, with Cafu: press dynamics, interview slots per outlet and point of contact for Cafu, starting from the run of show
- 2025, at Globo's space with Denilson Show: press on Player1's side with KONAMI's PR agency, Negrete announced as ambassador with an in-game avatar and a story on ge
- 2026: welcoming and guiding journalists with KONAMI's new PR agency and interview requests with Bebeto
- Support on social media planning and copy for the event space
Behind the scenes
eFootball Carnival 2026Feb 2026Samba circle on the eFootball Carnival stage. 
eFootball Carnival 2026Feb 2026Me and the content production team at the third edition. eFootball Carnival 2026Feb 2026Samba circle at eFootball Carnival. 
eFootball Carnival 2025Feb 2025With Denilson at eFootball Carnival 2025. eFootball Carnival 2025Feb 2025Journalists and creators at the press dynamics.Press dynamics eFootball Carnival 2025Feb 2025Press dynamics at eFootball Carnival.Press dynamics eFootball Carnival 2025Feb 2025Negrete receiving a gift from KONAMI. eFootball Carnival 2025Feb 2025The team working at eFootball Carnival. eFootball Carnival 2025Feb 2025The structure set up for eFootball Carnival. 
eFootball Carnival 2025Feb 2025Me and the content team at eFootball Carnival 2025. eFootball Carnival 2024Feb 2024Cafu signing balls and eFootball items. eFootball Carnival 2024Feb 2024Cafu on stage at the first in-person edition.Stage script 
eFootball Carnival 2024Feb 2024With Cafu, whose point of contact I was at the event. eFootball Carnival 2024Feb 2024Cafu signing eFootball items. eFootball Carnival 2024Feb 2024Cafu filming content for eFootball Carnival. 
eFootball Carnival 2024Feb 2024Cafu on the eFootball Carnival stage. eFootball Carnival 2024Feb 2024Media day with Cafu. eFootball Carnival 2024Jan 2024Me and the team during eFootball Carnival. eFootball Carnival 2024Jan 2024Setting up the Carnival event. eFootball Carnival 2024Jan 2024Producer and influencer during the eFootball Carnival setup. eFootball Carnival 2024Jan 2024Producing the press backdrop for Cafu.
