PEB at 10: launch, new brand and watch party
I planned and ran the launch of the tenth edition and the rebrand of Prêmio eSports Brasil, Brazil's biggest esports awards, presented at Rio2C, and took the awards to a watch party of the VCT Americas final.
- Client
- Prêmio eSports Brasil
- Period
- 2026
- Type of work
- Launch and PR
Results
- 46.9 millionpeople reached by press coverage in May 2026, the launch month
- R$ 2.06 millionin earned media value in the same month
- 2.7 millionviewers of Bom Dia Brasil, which featured the launch
- 49pieces of coverage about the watch party with Login House eXP
Context
In 2026 Prêmio eSports Brasil reached its tenth edition with a new brand, created with V3A. The date called for more than an announcement: it was a chance to tell the story of Brazilian esports through the story of the awards itself, and to keep PEB in the spotlight all year, not just on ceremony night.
What I did
- Planning and execution of the PEB 26 launch and rebrand, with Player1 and V3A
- Gathered every rebrand asset and scheduled the interviews for the main launch piece
- Interviews I conducted with Nobru, Nyvi Estephan, SRN, brTT, Paulinho o Loko, CamilotaXP and Matheus "MT7"
- Led PEB's partnership with Login House eXP for the VCT Americas Stage 2 final watch party, with LOUD in the final
- Archive research from 2017 to 2025 and the Stories of the Decade
- Stage script for the Superjury meeting
Behind the scenes
PEB and Login House eXP watch partySep 2026At the VCT Americas Stage 2 final watch party, with LOUD in the final.Led the partnership PEB and Login House eXP watch partySep 2026Login House eXP packed during the broadcast. PEB and Login House eXP watch partySep 2026At Login House eXP during the PEB watch party.Led the partnership 
PEB 26 launchMay 2026Shoot with Paulinho o Loko for the PEB 26 launch piece.Interview PEB 26 launchMay 2026Interview with Nobru for the launch piece.Interview PEB 26 launchMay 2026Interview with SRN for the launch piece.Interview PEB 26 launchMay 2026Interview with Mari Ayrez for the launch piece.Interview PEB 26 launchMay 2026Interview with SRN for the launch piece.Interview PEB 26 launchApr 2026The interview set for the launch piece. PEB 26 launchApr 2026The interview set for the launch piece.